Our Story
We’re on a mission to inspire purposeful and intentional
whole-person prioritization of health and wellbeing through nutrition, fitness, community engagement and giving back to those in need.
Our Founder
Deborah F. Tucker
Deborah F. Tucker's wellness journey commenced as a bullied, overweight pre-teen driven by a fervent desire for change. At the age of twelve, she embarked on a transformative path, embracing diet and exercise to shed excess weight. The triumph not only elevated her self-esteem but also instilled a lasting commitment to prioritize nutrition and fitness.

Several decades later, following an illustrious 18-year career as an executive with Warner Bros. Entertainment, Deborah found herself profoundly moved by a dear friend grappling with her son's autism diagnosis. Driven by a genuine desire to assist families facing challenges in feeding their autistic children, Deborah founded What’s In Your Lunch Box (WIYLBox) in 2007. WIYLBox orchestrated a series of educational workshops aimed at parents and families wrestling with the impact of the autism epidemic. Collaborating with California education and medical institutions, family-owned food manufacturers, and a diverse array of interdisciplinary professionals (including neurology, gastroenterology, behavioral therapy, adaptive kinesiology, speech therapy, dietary, and Individualized Education Programs), WIYLBox fostered an open panel discourse. Through workshops and cooking demonstrations, WIYLBox endeavored to educate and address the unique challenges faced by parents, marking the inception of a connection between wellness and community.
Fast forward to 2023, Deborah is furthering the work she started with WIYLBox with her latest venture, Vidality. Rooted in a solid foundation of community service, her passion for prioritizing nutrition and fitness continues to shine brightly for those seeking optimal wellbeing. Vidality's platform, a bastion of whole-person wellness with a strong emphasis on community connection, is focused on carving pathways to healthy living through strategic partnerships across food providers, healthcare, wellness and community partners. Vidality is committed to prioritizing convenience, championing plant-based meals, advocating for comprehensive wellness, and encouraging mindful consumerism for sustained consistency, all while actively addressing the prevalent issue of nutrition inequity. For Deborah and her team, Vidality is more than a venture—it's a purposeful stride towards creating a healthier, more connected world.
Founders
Philosophy
Respect. Sustainability. Authenticity. We believe deeply in all of these values, and they are part of everything we do - from the places where we source ingredients, to the way we treat our employees and our customers. We are all in this together, and knowing that brings respect to everything we do.
Discover why they chose
Our impact
On The Planet
No pesticides
The farms and orchards that we use have to be clean-growing and sustainable
No Waste
At day's end, we donate all perishables to local organizations.
Green logistics
Embracing sustainable cycles where waste becomes a valuable resource.
